Meet the CrossFit Coaches

Our Team

These passionate people are going to help you maximize your potential at Iron Forged! With intelligent training, compassion, and insight (and your own determination), these talented trainers will push you past your limitations and into your personal success zone.
  • Jordan Finlayson

    Operations Manager/Coach Jordan Finlayson has been CrossFitting for six years and his goal is to turn “I can’t” into “I can.” “I want to develop confidence in each member regardless of their fitness levels,” he says. “When a member comes to you and thanks you for helping them, regardless of the reasoning, it makes the early mornings, late nights and daily struggles worth every second.”

    Jordan found CrossFit in 2010 and says “Within a month of organized CrossFit, I began seeing the changes in my body composition, health and overall fitness that I was seeking. I decided CrossFit was the missing piece in my journey to being fit.”

    His list of accomplishments would be intimidating if Jordan weren’t such a nice guy. They include: 2011 Mid-Atlantic CrossFit Regionals – 17th. 2012 Mid-Atlantic CrossFit Regionals – 16th. 2013 Mid-Atlantic CrossFit Regionals – 29th. 2011 Bull City Weightlifting Classic – 1st (77kg). 2012 Bull City Weightlifting Classic – 2nd (85kg). 2013 Legacy Series Competition – 1st. 2013 Integrity’s Revenge – Team Rx – 3rd. 2016 Battle of the Boro – 1st Team Rx. 2016 Wodapalooza Men’s Rx- 40th. 2016 Reignited Games – 2nd Team Rx.


    • CrossFit Level 1
    • CrossFit Level 2
    • CrossFit Kids
    • USATF Level 1 Coach
    • Pendlay Olympic Weightlifting Level 2 Coach
    • OPT CCP Programming
    • OPT CCP Assessment
    • CPR/AED Certification
    • B.A. in Psychology from Mars Hill College, 2009, cum laude
    • Masters in Sports Science and Sports Psychology from United States Sports Academy
  • Natana Chaney

    Coach Natana Chaney has been a CrossFitter for nearly five years and specializes in rowing and weightlifting. She’s most passionate about happiness. “If it brings me joy and I see it bring the same joy to others around me, then I am passionate about it,” she says. “For me that’s fitness, family, friends, faith and adventure.   she says. “It never gets old; there is always room for improvement. And I absolutely love the sport of CrossFit.”

    Throughout the years, Natana has learned that her CrossFit commitment is about more than being a coach. “These people share their lives with me,” she says. “I am blessed to be a part of their journey and to me it is just such an honor. I learn just as much from them, if not more, than they learn from me. I am grateful to just be walking down this path of their life with them.”

    In her younger years, Natana could most often be found on a skateboard or a surfboard. In high school, she turned to rowing. “It was everything I wanted out of a sport,” she says. “After high school, I went to the University of Central Florida to continue my rowing career. After college, I dabbled in powerlifting and military athlete until I found CrossFit. I was instantly intrigued by the community aspect of CrossFit. I watched the coaches lead, encourage, mentor and change these people’s lives. I needed that. I wanted to be that for so many people. It was perfect.”

    Natana paired her interest in sports physiology with her open heart has never looked back. “I knew right away this was where I needed to be.”


    • CrossFit Level 1
    • CrossFit Level 2
    • USAW Sports Coach
  • B.J. Gouillon

    Coach Barbara J Gouillon has an alter ego named Bricks Hithouse that plays roller derby. Barbara specializes in rehabilitation from orthopedic and neurological injuries. Her passion for life drives her to pursue a number of interests. “The world has so much to offer in terms of people, places, and activities,” she says. “I just want to see and do as much as I can.”

    She’s always been interested in coaching, so when the opportunity arose to coach, she jumped at the chance. “It was a great decision, and I look forward to furthering my knowledge as a CrossFit coach,” she says. Her favorite quote is “Tomorrow is the most important in life. Comes into us at midnight very clean. It’s perfect when it arrives and it puts itself into our hands. It hopes that we’ve learned something from yesterday.” – John Wayne


    • CrossFit level 1
    • Doctorate of Physical Therapy (DPT)
  • Deb Batchelor

    Coach and Personal Trainer Deb Batchelor enjoys coaching smaller group classes and Fundamentals because she loves giving members one-on-one attention. In particular, she wants to teach kids to eat right and exercise. “I think it’s super important to start them at a young age knowing what is healthy to put in their body and what is unhealthy,” she says.

    Deb discovered CrossFit after getting out of the Army but still having the desire to train people, but she couldn’t picture herself doing regular training at a globo-type gym. “I love seeing people improve and accomplish things they didn’t think they could do,” she says. Her favorite quote is “Hard work beats talent when talent doesn’t work hard.”


    • CrossFit Level 1
    • CrossFit Level 2
    • USAW Sports Performance Coach
    • ISSA Certified Personal Trainer
    • ISSA Fitness Nutrition
    • ISSA Exercise Therapy
    • ISSA Youth Fitness
    • ISSA Senior Fitness
  • Kate Meador

    Personal Trainer Kate Meador knew from a young age that she wanted to be a coach. It started with basketball and developed into fitness before she found CrossFit four years ago. “It allowed me to be competitive with others and myself,” she says. “I really tried the whole globo gym thing for a while, but I knew I needed more when I would catch myself trying to outrun the person on the treadmill next to me.”

    Kate specializes in team sports, kids and poorly timed jokes. She loves watching her members progress and getting to know them “behind the barbell.” One day, she wants to swim with Orcas. Her favorite quote is “I pray to be like the ocean, with soft currents, maybe waves at times. More and more, I want the consistency rather than the highs and the lows.”


    • CrossFit Level 1
  • Rileigh Denis

    Rileigh Denis specializes in clinical nutrition, sports nutrition, and holistic health. She started CrossFit six years ago as her first athletic journey, and she was instantly hooked. Seeing members reach their goals is her favorite part of coaching.


    • BS in Human Nutrition and Foods from West Virginia University
    • RD LDN - Registered Dietitian, Licensed Dietitian Nutritionist
  • Laura Mathieu

    Yoga Instructor Laura Mathieu has been practicing yoga for more than 10 years, and she’s been an active CrossFitter for four years. She specializes in Vinyasa flow yoga with an emphasis on stretching and mobility. “I love sharing yoga and its benefits with fellow CrossFitters,” she says. “It is a great complement to the lifting and endurance work and has improved my mobility in CrossFit.” The yoga she teaches here is “not your typical yoga class” and includes a laid-back atmosphere and music like Pink Floyd and The Doors.

    Laura was a swimmer from age 8 all the way through high school, and fell in love with CrossFit because it keeps her interest piqued. She earned her RYT in order to open her own yoga practice but quickly realized she could help others in the CrossFit community with better mobility and balance through yoga.


    • RYT 200 Certification
  • Danielle Haynes

    Yoga Instructor

    Danielle Haynes is our resident Yogi here at Iron Forged Athletics specializing  in Yin and Vinyasa Flow Yoga. She’s passionate about helping our members find happiness through movement, achieve their fitness goals, and feeling liberated in their bodies. “I love seeing the change in their mind, body, and spirit. Yoga isn’t just about wearing stretchy pants and being bendy!” When Danielle’s not at the gym, you can find her in the sunshine hiking, SUP’ing, surfing, and skydiving. So if you’re ever up for an adventure, just go find Danielle!

    Danielle grew up playing just about every sport imaginable and committed herself to playing basketball in her collegiate years back in California. She then shifted her fitness focus on running and later fell in love with the practice of yoga. “I ended up stumbling into a yoga studio with a friend one Saturday morning after a farmer’s market – I know how cliche – and immediately found what I was missing.” A short 3-years later, Danielle decided to make yoga her vocation and became an instructor. We’re stoked to have her with us at Iron Forged Athletics giving our members peach of mind and body.


    • RYT (Registered Yoga Teacher) 200
  • Jenna Schroeder

    CrossFit Kids Coach

    Jenna Schroeder is the CrossFit Kids Coach here at Iron Forged Athletics. She not only specializes in making fitness fun for kids – she’s also passionate about educating our youth about the importance of staying healthy through fitness and nutrition. What a great mission! “With the obesity and type 2 diabetes epidemic among our youth, we need to break the cycle for our future generations.

    Coach Jenna has been CrossFitting for more than 5 years, and comes to Iron Forged with a background in swimming, alpine skiing, lacrosse, equestrian athlete riding, and training horses. She played lacrosse at the collegiate level and even qualified and participated at the Empire State Games and Junior Olympics for alpine skiing for several years.

    “I found that CrossFit fulfilled my need to be involved in a competitive sport in my adult life. Being a lifelong athlete, I was always searching for the thing that would allow me to continue in my adult years. Once I really committed myself to being a competitive CrossFit athlete, I knew that one day I wanted to give back to others in the community. With my teaching background I especially knew that I wanted to be a CrossFit Kids’ coach!”


    • CrossFit Level-1
    • CrossFit Kids
    • CPR/AED Certified
  • Kraig Strickland


    Kraig Strickland is a coach here at Iron Forged Athletics who specializes in health and wellness from a holistic body and mind approach. He brings our fitness family a ton of passion and a topical B.S. in Sport and Health Science with a concentration in Fitness and Wellness Professional Studies.

    “Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” – Arnold Schwarzenegger


    • CPR/AED Certified (AHA)
  • Patrick McArdle


    Coach Patrick McArdle is a full-time firefighter and a new coach here at Iron Forged CrossFit. Patrick loves helping his members better themselves and is committed to walking the talk.

    “First and foremost, I’m passionate about Christ and my family. I have become recently passionate about living a healthy lifestyle and helping those around me do the same. Helping our athletes hit a new movement or PR puts a smile on my face. The community at IFA is truly like a family.”


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